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Looking Back at 2002 - Topaz Takes Shape
It's been a little more than six months since the public launch of Topaz Partners, and we're ending 2002 on an upbeat note. Although economic challenges continue, particularly in the tech sector, Topaz has made steady progress in its first year. We've put together this first update to share with you the latest news from our agency. In the year ahead, we'll be back in touch with a "new and improved" Topaz newsletter. Let us know what you think!
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The news about Topaz continues to spread. We've been written up in a variety of publications -- from PR Week to the Boston Business Journal -- and based on the feedback we've received from prospects and clients, the Topaz story is winning more and more converts. We hope you agree that Topaz represents a new breed of PR firm -- senior communications professionals doing hands-on work at a fraction of the cost of larger firms.
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In recent months, we've taken on a range of new client assignments, added new staff and, just recently, expanded into new office space at our headquarters just outside of Boston. Our client work has ranged from strategic media relations campaigns and Web site design to speechwriting and corporate and product publicity. We've bolstered our team of senior PR professionals with a number of new faces, and as we end the year, "Team Topaz" numbers more than a dozen full and part-time staff.
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Now, as we near the end of 2002, the year we started this venture, it seems fitting not only to reflect on our progress, but to thank those who were responsible for our success -- the team we have with us today, and those who worked with us since last fall to help us get our start, the friends who have offered advice, direction and support, and the clients who have partnered with us. Thanks to all of you. Because of your support and encouragement, we can look forward to an even more successful 2003. Thanks again and happy holidays.
Tony Sapienza and Paula Slotkin
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Year-End Release
The following is a summary of a news release distributed earlier this month:
Topaz Partners Wraps Up 2002 With Additional Clients, Staff, Office Space
MALDEN, MA - December 16, 2002 - Topaz Partners, a public relations firm launched just six months ago, reported a rise in business in recent months, closing 2002 with new clients, staff and office space. Since the agency was launched last May by two Boston-area public relations veterans, Topaz Partners has signed on more than a dozen clients and brought in full-time and part-time staff. This month, the agency is doubling its office space and bringing on additional staff to handle the increased client work. In recent months, Topaz Partners has begun work with a number of companies, including the Massachusetts Software and Internet Council; AcquistitionWorks, Inc., which provides programs and processes to speed integration with acquired and merged companies; Riemer & Braunstein, a Boston-area law firm that engaged Topaz Partners to upgrade its Web site; and ebix.com, a leading international supplier of software and e-commerce solutions to the property and casualty insurance industry.
Click here to read more.
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Who We Are
Topaz Partners is a new breed of public relations firm. We are a senior team of communications and business professionals specializing in strategic business communications - public relations with a business development mindset.
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