Press Release
Social Media Campaign Launched by Black Duck Software and Topaz Earns Honors from Society for New Communications Research
WOBURN, Mass. – November 30, 2009 – A social media campaign launched by Black Duck Software (www.blackducksoftware.com) and Topaz Partners (www.topazpartners.com) has received one of the top honors from the 2009 Society of New Communications Research (www.sncr.org).
The integrated social media program Topaz developed and launched with Black Duck Software was awarded a 2009 Commendation of Excellence in the “Influencer Relations” category at the Society’s Awards Gala at the Harvard Faculty Club in Cambridge, Mass. on November 6. This was the second SNCR award for Topaz, which also earned a 2007 Award of Excellence with Scuderi Group in the category of “Integrated Social Media Program.” The Society honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics, and social initiatives.
“This SNCR award is particularly noteworthy, as the campaign we launched with Black Duck is a clear example of how strategic social media campaigns can deliver positive, significant results,” said Tony Sapienza, Topaz founder and principal partner. “Black Duck’s expertise in open source is an ideal backdrop for a social media strategy. The software development community was among the first to adopt social media as a means of collaboration and sharing knowledge. Through Black Duck’s open source expertise and willingness to engage on blogs, podcasts, Twitter, LinkedIn, and other channels, Topaz helped to enhance the company’s reputation and authority in the software development community.”
“Black Duck has valuable knowledge and a unique perspective around open source and software development, and Topaz worked with us closely to use social media to engage with a broader audience on deeper level,” said Peter Vescuso, Executive Vice President of Marketing and Business Development at Black Duck Software. The data-driven, social media, and public relations strategy that Topaz executed expanded awareness of our company and reinforced our reputation as a trusted source of information and expertise.”
At the center of the campaign was an effort by Black Duck and Topaz to leverage the company’s extensive database of open source project information and software development expertise, identify timely trends and developments that would resonate with their audience, and then share that information using both traditional and social media channels. As a result of this campaign, Topaz was able to expand and reinforce Black Duck’s reputation as a leading innovator, authority, and thought leader on issues pertaining to open source and mixed-source software.
“Topaz Partners and Black Duck’s program is an impressive example of the successful and innovative use of new tools, technologies, solutions, and practices to enhance communications and relationships,” commented Jen McClure, founder and president of the Society.
All the winning case studies submitted to this year’s SNCR awards program have been published on the Society’s website at www.sncr.com.
About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c) (3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit http://sncr.org or call +1 (408) 266-9658.
About Topaz Partners
Topaz Partners is a leader in the evolving world of personal and business technology public relations, integrating mainstream media with social media strategies to address the needs of technology companies. For more information, visit Topaz on the Web at www.topazpartners.com or call (781) 404-2400.
Media Contacts:
Topaz Partners
Joanna DiTrapano
(781) 404-2433
jditrapano@topazpartners.com
For SNCR:
Society for New Communications Research
(408) 266-9658
info@sncr.org
www.sncr.org